IBC lament

Posted by telemedia_admin

IBC lament

23rd Sep 2021

IBC lament
This week would have been IBC in Amsterdam.
The friends, the new tech, the stands, the food, the beach, the drinking, we will miss you all.
A slimmed-down and belated IBC 2021 will take place in December this year, but I cannot believe many of us will be going.
My first visit, decades ago, was a real eye-opener. The size of the place nearly broke my step meter. The diversity of equipment and technology on display broke my brain, while my liver needed the 12 months break to recover. But every year I was back, just as excited as the first time. IBC was without doubt my favorite trip every year.
This was where we discovered HD, 4K, 8K, 3D, IP broadcasting, OTT and Black Magic.
I would love to be there to discover the latest advances in remote and AI broadcasting. Metahumans and realistic text to speech are about to explode onto the broadcast scene. Epic, the video game manufacturer, may well present the most disruptive broadcast technology we have seen in years. The demise of “talent” is promised, along with physical sets and location shooting.
The world has changed, and it will force us to change as well. We have already seen huge changes in video production and broadcasting, and more fundamental changes are surely going to follow.
I would just like to be sitting at The Alto jazz club in Leidseplein when contemplating the metaverse.

Rob Brown
September 2021